Privacy Policy

Latemodern Digital Consultancy Limited (“Latemodern” / “we”) collects information from our clients and potential clients at several different points on (the “Website”) as well as through email, postal and telephone correspondence, face-to-face meetings and through replies to questionnaires.

This Privacy Policy along with Latemodern's Terms and Conditions and Cookie Policy sets out the way Latemodern stores, analyses and uses data relating to you (your personal data) and the reasons for doing that. By continuing to access the Website, by providing information by email, post, phone, in person or through any other medium, you are accepting and consenting to Latemodern’s use of your personal data, as a Data Controller, in the ways set out in these policies.

Information Collected

The following personal data relating to you may be collected:

  • Information you provide. You may provide information to us through web forms on the Website, by email, or by phone. The information you provide may include your name, address, e-mail address and phone number.

    We will not intentionally or systematically seek to collect, store, use or otherwise process information about you classed as ‘sensitive personal data’ (for example, information relating to any trade union membership, ethnic origin or medical conditions). We cannot prevent you from disclosing the same to Latemodern, or Latemodern’s agents, as part of your correspondence with us but you should ensure that such information is only provided where it is absolutely necessary.

  • Information we collect. We automatically collect certain information to help analyse the Website and our service, including:

    • Technical information like the Internet Protocol (IP) address used to connect your computer or device to the internet, your browser type and version, time zone setting, operating system and platform; and
    • Information about your visit including the full Uniform Resource Locators (URL) clickstream to, through and from our site (including date and time); pages you visited or searched for; page response times, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page and any phone number used to call our contact numbers.

Using Your Information

Latemodern uses the information you provide largely to contact you - by phone, email or by post - in order to seek further information, to update you on any changes to our service, to send you general commercial (non-marketing) communications, to send you any communications that you have specifically requested, and to inform you of any similar or related services that we provide that we consider may be of interest to you. We may keep this information on file to record enquiries that we have received about our service, to help us to assess how effective our various marketing programs are, and to comply with any legal obligations that may be imposed upon us from time to time.

Latemodern uses the information we collect to ensure our Website and other communications with you are presented in the most effective way, to administer the Website (including troubleshooting it and carrying out testing and analysis), to ensure that our Website and other arrangements for collecting your data and communicating with you are as secure as possible and for marketing purposes.

Sharing Your Information

Latemodern might share your information with others, in limited circumstances, including as follows:

  • We will share your information amongst Latemodern’s group companies (that means companies that partially own Latemodern or are owned by Latemodern) – as they may help in analysing and progressing your potential instructions.
  • As mentioned above, we work closely with selected partners who may provide administrative support, who may assist in collecting and storing your information and who may assist Latemodern in contacting you.
  • We may share information with analytics and search engine providers that assist us in the improvement and optimisation of our site.
  • We may need to disclose your information if required by law, if we believe that disclosure is necessary to comply with a current judicial proceeding, or a court order or legal process served on us. In the event Latemodern goes through a business transition, such as a merger, being acquired by another company, or selling a portion of its assets, users’ your information will, in most instances, be part of the assets transferred.

Storing Your Information

Your information may be transferred to, and stored at, a destination outside the European Economic Area ("EEA"). Latemodern will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.

All information you provide to us is stored on secure server space.

Unfortunately, the transmission of information (in particular, via the internet) is not completely secure. Although we will do our best to protect your information, we cannot guarantee the security of data transmitted either through the Website or by post, email or phone. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.


The Website contains links to other sites. Please be aware that Latemodern is not responsible for the privacy practices of such other sites.

This website uses Pollfish web plugin. Pollfish is an on-line survey platform, through which, anyone may conduct surveys. Pollfish collaborates with Developers of applications for smartphones and website owners in order to have access to users of such applications/websites and address survey questionnaires to them. This website uses and enables Pollfish cookies. When a user connects to this website, Pollfish detects whether the user is eligible for a survey. Data collected by Pollfish will be associated with your answers to the questionnaires whenever Pollfish sents such questionnaires to eligible users. For a full list of data received by Pollfish through this website, please read carefully Pollfish respondent terms located at By using this website you accept this privacy policy document and you hereby give your explicit consent for the placement of a Pollfish cookie in your system and the processing by Pollfish of the aforementioned data. Furthermore, you are informed that you may disable Pollfish operation at any time by using the Pollfish “opt out section” available on Pollfish website or by disabling “third party cookies” from your browser’s settings. We once more invite you to check the Pollfish respondent’s terms of use, if you wish to have more detailed view of the way Pollfish works works.


Changes to this Policy

Latemodern will occasionally update this Privacy Policy to reflect company and customer feedback. Latemodern encourages you to periodically review this Privacy Policy to be informed of any changes to how we deal with your information.

Your Rights and Contacting Us

You have the right to ask us not to process your information for marketing purposes and/or to ask that you be removed from our database of site users. You can exercise this right at any time by sending us an email to unsubscribe at

The Data Protection Act 1998 gives you the right to access information held about you. That right of access can be exercised in accordance with the Act. Any access request may be subject to a fee of £10 to meet our costs in providing you with details of the information we hold about you. Any such request or any other questions or comments relating to this Privacy Policy should be addressed to: or the following address:

Privacy Compliance
Latemodern Digital Consultancy Ltd.
CF72 8NG